Lights like a match, burns like incense A softened blend of red, black, and yellow hollyberries with a hint of clove. Easy to carry and a convenient air freshener. Follow the directions inside each book: You light the match let it burn down a 1/2" and either let it extinguish itself or you blow it out. Now it becomes a stick of incense, emitting a fragrance. Hold the match between your fingers or place it in a shallow ashtray. The original incense match eliminates odors and refreshes the air anywhere. The matches are wrapped in foil for lasting freshness. Each matchbook contains 30 matches of the same fragrance.